Dental Review Request Text and Email Templates
Copy-ready dental review request templates for text, email and the front desk, plus when to send each one and the wording that breaks Google's rules.
Most happy patients never leave a review because nobody asked them at the right moment, in a way that took ten seconds. A good dental review request template fixes both problems: it arrives within a few hours of the visit, it names a real person on your team, and it puts the review link one tap away.
Below are templates you can paste into your texting platform, email system or front desk script today. Each one is short on purpose. Edit the bracketed parts, keep the rest plain, and send the same request to every patient rather than only the ones you think will be happy.
Before you send: four rules every template follows
These rules are baked into every template on this page. If you write your own, keep them.
- Ask everyone. Send the request to all patients who opt in to messages, not just the ones who smiled at checkout. Picking and choosing is review gating, and Google's policies prohibit it. Our article on review gating and fake reviews explains the risk.
- No incentives. No gift cards, raffle entries, whitening discounts or "free electric toothbrush for a review." Google doesn't allow incentivized reviews, and the FTC's rule on consumer reviews targets incentives tied to positive sentiment.
- No treatment details. Your request shouldn't mention the procedure. "Thanks for coming in for your extraction" in a text is unnecessary health information in a channel that may be seen by others.
- One link, straight to the review box. Use the direct review link from your Google Business Profile, not your homepage or a page of six review sites.
The best time to send a dental review request
Timing matters more than wording. The window is while the visit is still fresh but after the patient has left the chair.
| Visit type | When to send | Best channel |
|---|---|---|
| Hygiene recall | 1 to 3 hours after checkout | Text |
| New patient exam | Same afternoon or evening | Text, with email backup |
| Emergency visit | Next morning, once they're feeling better | Text |
| Large case completed (implant, aligners, full-mouth) | After the final appointment, not mid-treatment | Email, then text |
| Pediatric visit | Same day, addressed to the parent | Text |
Avoid sending during treatment that isn't finished. A patient two appointments into a crown prep doesn't have a full story yet.
Text message review request templates
Texts get read. Keep them under about 300 characters so they don't split awkwardly, and always identify the practice by name in the first few words.
Standard text after any visit
Hi [First name], it's [Practice name]. Thanks for coming in today! If you have a minute, we'd really appreciate a quick Google review: [link]. It helps neighbors find a dentist they can trust.
Text from a named team member
Requests from a person tend to feel less automated than requests from "the office."
Hi [First name], this is [Team member] from [Practice name]. It was great seeing you today. Would you mind sharing a quick review? [link] Thank you!
Text for new patients
Hi [First name], thanks for choosing [Practice name] for your first visit. We'd love to hear how it went. Leaving a Google review takes about a minute: [link]
Text for parents after a child's visit
Hi [Parent first name], thanks for bringing [Child first name] in today. If you have a moment, a quick review helps other families find us: [link]
Before you send messages that use a child's name, confirm your messaging consent and privacy practices cover it. Some practices prefer to leave the child's name out entirely.
Gentle reminder text (send once, 3 to 5 days later)
Hi [First name], just a friendly follow-up from [Practice name]. If you haven't had a chance yet, we'd be grateful for a quick review: [link]. No worries if not!
Send one reminder at most. Two reminders starts to feel like pressure, and patients will opt out of your recall texts to get away from it.
Email review request templates
Email works best for longer relationships: patients finishing clear aligners, implant patients after their final restoration, or families who've been with you for years. It gives you room for a little warmth without feeling like a newsletter.
Standard email
Subject: A quick favor from [Practice name]
Hi [First name],
Thank you for visiting us. Our team enjoys getting to know our patients, and we hope your visit was a good one.
If you have a minute, would you share your experience on Google? Reviews help people in [Town] choose a dentist with confidence.
[Leave a review button]
Thank you, [Doctor name] and the team at [Practice name]
Email after a long treatment is complete
Subject: You did it, [First name]
Hi [First name],
Congratulations on finishing treatment with us. We know it took several visits and some patience, and we've enjoyed working with you.
If you'd be willing to share your experience, a Google review means a lot to our small team and helps others who are considering the same decision.
[Leave a review button]
With thanks, [Doctor name]
Notice this one doesn't name the treatment. "Several visits" is enough. Patients often mention the treatment themselves in the review, which is their choice to make.
Email to longtime patients who've never reviewed
Subject: Would you help us out?
Hi [First name],
You've been part of our practice family for a while now, and we're grateful. We're working on helping more people in [Town] find us, and honest reviews from patients like you make a real difference.
If you're willing, here's the link: [Leave a review button]
Thanks either way, The team at [Practice name]
Front desk scripts for asking in person
A verbal ask at checkout primes the text that arrives an hour later. It shouldn't be a sales pitch. Train the team on one or two lines and let them use their own voice.
At checkout
"We're going to send you a quick text later today with a link to leave us a review. If you have a minute, it would really help us out."
When a patient compliments the team
"That's so nice to hear. Would you be willing to say that in a Google review? I'll text you the link so it's easy."
Card or sign at the front desk
"Happy with your visit? Scan to leave us a Google review. Thank you for helping your neighbors find us."
Put the QR code on a small card at checkout, not on a sign in the operatory. Asking while the patient is reclined with a bib on is awkward for everyone.
What not to write in a review request
Some phrasing crosses lines you don't want to cross. Avoid all of these:
- "If you had a 5-star experience, please leave us a review." This invites only positive reviews.
- "Not happy? Reply here first before posting." Funneling unhappy patients away from public review sites is a form of gating.
- "Leave a review and get 10% off your next whitening."
- "Please mention Dr. [Name] and dental implants in [City]." Scripting keywords into a patient's review makes reviews sound fake and isn't a reliable way to rank.
- Anything that references a diagnosis, procedure, balance or insurance claim.
It's fine to have a separate, private feedback channel. Just send it to everyone, and still send everyone the public review link.
How to set these templates up so they run themselves
Templates only help if they go out consistently. Manual sending lasts about two weeks before a busy Monday kills it.
- Check your PMS and patient communication tools first. Many can trigger a text when an appointment is marked complete.
- Get consent right. Make sure patients have opted in to text messages under your existing process, and include opt-out language as your platform requires.
- Set a one-request limit. Suppress requests for patients who've reviewed recently or who got a request in the last few months, so recall patients aren't asked every six months forever.
- Assign an owner. One person checks weekly that requests are going out and that new reviews are getting replies.
- Rotate wording. Swap between two or three templates every month or two so it doesn't feel stale to repeat patients.
For a wider view of review volume, including in-office habits and when to ask during long treatment, see our guide on how to get more Google reviews for your dental practice. And once reviews arrive, answer them carefully: responding to reviews without violating HIPAA has safe reply templates.
Frequently asked questions
What should a dental review request text say?
Keep it short: who it's from, a thank-you for the visit, a one-line ask and the direct Google review link. Avoid mentioning the treatment, and don't suggest the patient should only review if they had a great experience. Two or three sentences is plenty.
How soon after an appointment should I send a review request?
For most routine visits, send within a few hours of checkout while the experience is still fresh. For emergency visits, the next morning is often better. For long treatments like aligners or implants, wait until treatment is complete.
Is it OK to offer a discount for a Google review?
No. Google's policies don't allow incentivized reviews, and the FTC's rule on consumer reviews restricts incentives tied to positive reviews. Offering a perk can also get reviews removed from your profile. Ask without offering anything in return.
Should we ask for reviews on Yelp, Healthgrades and Facebook too?
Pick one primary platform per request so patients aren't confused by choices. For most practices that's Google, because it shows up in Maps and local search. Be careful with Yelp in particular: its guidelines discourage businesses from asking for reviews at all, so don't build Yelp into your request templates.
How many times can I remind a patient to leave a review?
Once is a good limit. A single friendly reminder a few days later is reasonable. More than that feels like pressure and can push patients to opt out of the texts you need for recall and appointment reminders.